Control Room A
Studio A live room
Control Room B

What It Is! '70s Analog Funk

artist/client: 
DNA Music Labs
label/production company: 
Sony

Released by Sony, Made at DNA! To arrive at the Sony Sound Series Premium Collection level, you need to have it all—great players tracked in a great studio, a wise producer at the desk, and dead-accurate loop slicing on a 24-bit block. What It Is! ‘70s Analog Funk makes the grade. Let’s start with the technology. Color me vintage—24-track analog recordings, brothers and sisters. Total saturation. Enough said. The producer and the studio? Mark Whitcomb and 4000 square feet of prime jam space filled with all the right toys. The sounds? Sweet, funky music played live by seasoned pros who built a nonstop idea mill and ran it for days to grind out the funky source materials for this brand new bag. Mark and his crew pushed the VU meters into the red zone and harnessed all the power of funk, thriving in its native environment: vintage kit drums, electric basses and pianos, real organ and clavinet, rhythm guitars, full horn section, congas, bongos and assorted hand percussion, vocal shouts, and more. After the smoke cleared in the control room, we applied our editing prowess to fold more than a gigabyte of sounds into 15 session modules that’ll put you on the fast track to making the tightest, most authentic, most jammin’ funk this side of the Apollo. You say funk, we say What It Is!, in ACID software and your choice of .wav-munching apps. Get on the good foot!

more about this project: 
credits
Mark Whitcomb: 
composed
Mark Whitcomb: 
engineered
Mark Whitcomb: 
musician
Mark Whitcomb: 
produced
Scott Lamps: 
assistant engineer
Scott Lamps: 
editing
Scott Lamps: 
performer